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Care for an Ailing Website

OUR WORK | Brand Relevance

Create Distinction
Kaiser Permanente (Thrive)
The Ask
Update Website to Match Advertising Campaign

Kaiser Permanente’s “Thrive” campaign was a hit. Since its launch in 2004, the campaign had been widely recognized by consumers. But KP’s website was outdated and needed to be updated quickly because a traffic spike was near. Our deadline was only 11 weeks out. We needed new content and features to encourage repeat visits. And we also needed to house a huge asset collection from a variety of departments.


  • User Journeys
  • Content Strategy
  • User Interface Design
  • Web Development
Create Distinction
Kaiser Permanente (Thrive)
The Challenge
Simplify the User Journey

We created four separate campaign tracks. Each one highlighted content for user types and featured marketing tools such as calculators, doctor finders, and recipe engines. The copy was formatted in a strategic, modular way so it was easily adjustable according to website analytics.

Create Distinction
Kaiser Permanente (Thrive)
The Results
Significant Customer Awareness

boost in brand consideration

The Thrive website boosted brand consideration, won multiple awards in health care design, and provided a new benchmark for KP’s entire digital portfolio.


Kaiser Permanente Thrive jobs

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Hospital Billing Customer Service Representative

Post Closing Servicing Specialist

Point Digital Finance

Palo Alto, CA 94301 •Remote

Product Manager

Point Digital Finance


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Part-time Agent (20+hours/week) - Member Support - Remote

Real Estate Processor

Point Digital Finance

Palo Alto, CA 94301 •Remote

Business Operations Manager - Telehealth

Colorado Permanente Medical Group

Denver, CO 80247 +1 location

Administrative Manager

Visible Network Labs



Tiny Trees Preschool

Seattle, WA 98134

Access and Systems Consultant

Colorado Permanente Medical Group

Aurora, CO 80014

Lab Technician

Freenome Holdings

South San Francisco, CA 94080

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Thrive Distance Run Series presented by Kaiser Permanente

February 15, 2021 - March 28, 2021

Easy Day Sports is excited to announce the Thrive Distance Run Series presented by Kaiser Permanente!

This six-week series is your chance to accomplish your running goals while coming together virtually with the running community!

Commit to running at least 1x each week and choose between two different tracks: one for Fast & Fun Runners (shorter distances) and one for Endurance Runners (longer distances). And for those who choose to sign up as a team, the last week will culminate in a teams competition!

The Thrive Distance Series will host three 6-week seasons:

  • Season 1: February 15 - March 28th
  • Season 2: April 5th - May 10th
  • Season 3: May 24th - July 4th


Sign up by purchasing one of our THREE different packages:

1. Finisher's Package: This package includes a Finisher's Medal, Racer Bib, Shipping and Leaderboard access!

2. Runner's Package: This package includes a Tech Tee, Finisher's Medal, Racer Bib, Shipping and Leaderboard access!

3. Thrive Series Package:  Save, save, save! This package automatically registers you to ALL 3 Seasons! You will receive three Tech Tees, three Finisher's Medals, Three Bibs and Leaderboard access. PLUS, you will receive a bonus legacy medal and Thrive Series Finisher jacket when you complete all 3 seasons!

Official Charity Partner: Make-A-Wish San Diego® grants wishes and supports children who are diagnosed with critical illness. Receive a bonus Make-A-Wish face mask when you donate $20 or more at checkout.

How It Works:

- Every Monday at 5am PST, we will send an email with your choice distance* + health and wellness tips! All emails will also be posted to our website every Monday morning.

*Distances will vary from 2-5 miles for the Fast & Fun Runners and 4-9 miles for the Endurance Runners each week

- Submit your results by Sunday at midnight to see how you ranked against others! (instructions will be sent out every Monday)

-Receive your finisher medal! Ensure your shipping information is listed correctly, medals will begin shipping the week of March 15th.


Easy Day Sports is a dynamic business that has produced events for San Diego Runners for over 6 years including the Kaiser Permanente Thrive Half Marathon, 5K & Wish Walk and Crown City Classic.

Our goal of the Thrive Distance Run Series presented by Kaiser Permanente is to bring the running community together and raise funds for Make-A-Wish San Diego.


RSVP on Facebook!


Email us: [email protected]

Su Aliado en el Cuidado de la Salud en Santa Clara, San Jose y Central Coast - Kaiser Permanente

Kaiser Permanente's Thrive Campaign Reaches Milestone, Launches New Ads

The ads in the latest installment of Kaiser Permanente's "Thrive" campaign at first evoke thoughts of TV spots for a computer company or financial organization, rather than those of a healthcare organization.

The stunning visuals and topical content have propelled the commercials to go viral online—one of them, "Emerald Cities," has been viewed more than 5,000 times on YouTube. But the Oakland, CA-based organization's marketers will tell you that the ads' distinction is part of why the five-year branding campaign has achieved such success.

Kaiser launched the campaign in 2004 to differentiate the 35-hospital organization in the eight regions in which it operates. After conducting research on other healthcare organizations' messaging, marketers decided one way Kaiser could differentiate itself was to promote health as opposed to healthcare—reinforcing their emphasis on preventative care.

"Thrive is almost a public service message to the marketplace that says this isn't just about our Kaiser members—it's about the fact that we want our communities to thrive," says Debbie Cantu, vice president of brand marketing and advertising at Kaiser. "Everyone benefits when people are healthier. We ultimately started to evolve that message to talk more about the KP differentiators."

When creating the visual palate for the campaign, designers set out to craft realistic ads.

"We wanted to create real moments in people's lives where they're eating healthier or dancing or out mowing or just enjoying life," says Mark Simon, executive creative director at Campbell-Ewald, an agency based out of Detroit and Los Angeles. "We wanted that energy to come through."

The campaign consists of print, TV, radio, cinema, a microsite, social media, and outdoor, including billboards, cabs, bus sides, and public transit.

One of the difficulties in building a long-lasting branding campaign is the possibility that it will become outdated. Simon says he's had this obstacle in mind from the campaign's inception and he isn't afraid to tweak certain elements when necessary.

For example, in the early stages of the campaign, designers set certain keywords in a larger font than the rest of the text on the print and outdoor ads. It made sense during that time period, says Simon, but it is a style they no longer use.

"We're not talking a massive shift in art direction, but I just felt that if you look at how culture and style evolves it felt dated to me," he says. "It's not an earth-shattering revelation, but I think it's important in making sure that this campaign remains relevant, which is what Thrive is all about."

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Warriors, Kaiser Permanente Launch Generation Thrive Virtual Programming

The Golden State Warriors, in partnership with Kaiser Permanente, today announced Generation Thrive virtual programming offerings for educators in the Bay Area. Originally announced in February 2019, Generation Thrive is a first-of-its-kind non-profit hub that supports the effectiveness of Bay Area non-profits and schools through education and wellness support. Once gathering in person is safe, Warriors Community Foundation grantees and Kaiser Permanente-selected non-profits can utilize Generation Thrive out of the Warriors’ Oakland Facility space.

“Generation Thrive virtual programming comes at an incredibly critical time for our country and, more specifically, our Bay Area community,” said Warriors Community Foundation Board President, Nicole Lacob. “Now is the time to act on investment in education, and the non-profits that support educators. As a former high school teacher, I could not be more proud with the offerings now available through Generation Thrive in a virtual setting, and look forward to convening as a group when it is safe to return in person.”

As part of the virtual programming launch, Generation Thrive has also introduced its new website. Those interested in participating in education sessions can visit for more information.

“At Kaiser Permanente, we’re committed to creating communities where people can be healthy in all the places they live, learn, work, and play,” said Janet A. Liang, Group President & COO, Care Delivery, Kaiser Permanente. “Our school communities have been among the most affected by the COVID-19 pandemic. With Generation Thrive virtual programs, Kaiser Permanente and the Golden State Warriors will provide educators and other community members with support and resources to address the incredible challenges teachers and students face, and to help us all build resilient and healthy communities.”

Starting Tuesday, November 10, Generation Thrive will launch three virtual programming tracks: Educator and Teacher Support, Non-Profit Support and Capacity Building, and Mental Health and Resilience.

Educator and Teacher Support: The Educator and Teacher Support Track is geared toward Oakland Unified School District and San Francisco Unified School District educators. The track will explore themes including:

  • Building Community: a series of virtual trainings focusing on technology skills, classroom community, building anti-racist classrooms, and will utilize Kaiser Permanente’s Thriving Schools Reopening playbook.

  • Small Community Learning: a focus that will address how to keep students engaged in a virtual setting

Non-Profit Support and Capacity Building: The Non-Profit Support and Capacity Building track will address three central issues as non-profits pivot operations during and after the COVID-19 era. These issues include Rebuilding Fundraising Platforms, Results-Based Accountability Trainings and Overall Development of Non-Profit Entry/Middle-Level Staff.

Mental Health and Resilience: Generation Thrive virtual programming will address the mental and physical challenges presented to society while navigating the pandemic. The Mental Health and Resilience track was developed in conjunction with Kaiser Permanente medical professionals, and will be free to the community.

It will offer three tiers of classes:

  • Virtual Physical Fitness Classes: A digital library of classes will include yoga and African dance. These classes and workshops will enhance the mind and body for all ages and abilities.

  • Healthy Cooking Demonstrations + Food For Health: Thrive City restaurants and chefs will showcase cooking wholesome food and the importance of nutrition.

  • Mindfulness And Meditation: This series will address mindfulness meditation techniques to increase mind-body awareness and improve abilities to cope with stress, pain and illness.

“Generation Thrive's focus on supporting our educators could not be more important than at this time of shifting practices under challenging circumstances,” said Oakland Unified School District Superintendent Kyla Johnson-Trammell. “The virtual learning series for our teachers will provide relevant training and a great opportunity for our teachers to engage with their colleagues in Oakland and San Francisco. Opportunities for learning, support and interaction with each other is critical for all of us during this time. We feel so fortunate to partner with Generation Thrives in support of our educators!”

“Generation Thrive brings innovative, powerful resources that are often inaccessible to nonprofit organizations, like ours” said Tandem Executive Director Savitha Moorthy, Ph.D. “Accountability that incorporates a racial equity perspective, leadership development for staff, and the strengthening of fundraising platforms will be truly transformative to a community-focused organization like Tandem and those we serve in the Bay Area. As a Warriors Community Foundation grantee, we are honored and humbled to be a part of the Generation Thrive family.”

About Generation Thrive
Developed in partnership with Kaiser Permanente, Generation Thrive is a first-of-its-kind non-profit hub that supports the effectiveness of non-profits and schools, and activates at the intersection of education, wellness, and skill-building for Bay Area teachers and educators. Generation Thrive’s mission is a shared belief that thriving educators and youth development specialists create powerful and supportive learning opportunities for young people. Announced in March 2019 and located at 1011 Broadway in Oakland, Generation Thrive is set to open in early 2021.

Smarter Health Care - Kaiser Permanente

Creating Communities that Thrive

Improving health — a core element of Kaiser Permanente’s mission — is about more than providing high-quality health care. Just as we know that preventive care, such as getting the appropriate vaccinations and screenings, is critical to staying healthy, we know that where we live, work and play has a crucial role in achieving total health.
That’s why we partner with national organizations and local communities alike on neighborhood improvement projects that promote health and well-being. We lift up the role of communities as vital settings that create the conditions of health, as well as the importance of non-medical resources to promote well-being and prevent disease.

One example of these projects is featured in our new “Thriving Communities” video. In partnership with local nonprofit Park Heights Renaissance community members, Kaiser Permanente provided funding and support for volunteers to help clear overgrown plants, repair playground equipment, resurface a basketball half-court and equip the court with a half-height hoop at a park in West Baltimore, Maryland.

On opening day of the renamed SDKG Community Association Park, kids and adults — sporting T-shirts proclaiming “I made my mark on the park” — completed the finishing touches and celebrated their new space. Community members painted a mural, tried out the playground equipment and basketball court, and had the opportunity to get a flu shot in the Kaiser Permanente mobile health van.

“Most people spend a very small amount of time every year in doctors’ offices or hospitals,” said Kaiser Permanente Vice President of Community Health Loel Solomon. “Where they live, work and play every day has a huge impact on their health. Kaiser Permanente’s work in communities — including creating places for people to be active and build community — is powerful medicine.”

If you’d like to join a community of professionals that appreciates and strives for innovation while always putting the safety and care of the patients first, explore our careers today.

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