Simply fresh hyderabad

Simply fresh hyderabad DEFAULT

Hyderabad Couple Builds HiTech Farm, Can Produce Upto 8000 Kgs of Veggies Per Day

Born and brought up in Hyderabad, Sachin Darbarwar is a software engineer who spent close to 18 years in New Zealand and Australia before making the move back to Hyderabad.

“I had a very beautiful childhood in India and somewhere in the back of my mind, I knew I wanted to come back home. The only question was about what I would do here,” Sachin tells The Better India. Though, it took a while to arrive at his next venture, Sachin, along with his wife Shweta, setup Simply Fresh in 2013 in Hyderabad’s Shamirpet. True to its name, the brand aims to provide nutritious food that’s free of chemicals and pesticides.

What got Sachin interested in this farm-to-fork venture was a concept called ‘Talking to Plants’. Here, every stage of plant growth was monitored, nutrient supply recorded and the environment around it controlled.

To further explore this idea, Sachin started working with botanists, professors and others involved in the agri-space and says that he was actively working on decoding the signals that plants send out. These signals are how each plant reacts to the environmental changes in the greenhouse and how it reacts to the nutrient that it is being fed.

“It was during my work on the project that I realised the potential of using technology in the agriculture space. Having lived and breathed technology for so long in Australia, the idea of using it for something new fascinated me,” he says. “To be able to get better produce by marrying technology to agriculture was the thought with which we started the company in 2013,” he says.

A journey back to India

In 2013, Sachin and Shweta, started Simply Fresh on a land parcel of about 10 acres. “When we started out, it was an experiment and we wanted to see whether we could make a commercial success out of this,” adds Shweta. She speaks about how one of the attractions at supermarkets in Australia were the wonderfully fresh produce that was made available for consumers. She describes the fresh produce as ‘inviting’ and felt that the same quality was not available in India. “The idea was to be able to bring that kind of quality and freshness to the produce being sold here as well,” she says.

When asked if they had some connection to the agriculture space, Sachin says, “My grandfather was a farmer, with considerable land holdings. While my father did not go down the same path, I think it was there somewhere in my DNA.” Before the couple set up operations in India, they set up a prototype in Australia and given how well it worked there, they started their first project in India. Starting with cultivating four acres, Sachin says, “We grew almost 150 varieties of vegetables, herbs, plants, and were supplying to supermarkets, hotels, and even various corporates around Hyderabad.”

Understanding and profiling plants

Shweta says that they started with growing 14 kinds of lettuce, 10 different types of herbs, tomato, capsicum, peppers, and various microgreens. “We meticulously profiled each plant, from day zero to harvest and understand their nutritional requirements under various climatic conditions,” she says. Just like the nutritional needs of a child changes from birth onwards, Sachin says that even plants need different nutrients during their life cycle.

In totality, plants consume 12 different nutrients, and Sachin says that the combination of these nutrients differs based on their stage of growth. “In summer, just how we like to stay away from oily and greasy food, even plants have a certain preference for what they like to consume in summer months. Technology helps us understand all this and more,” he says. Adding to this, he says, “We call our farms as ‘Precision’ farms as we have combined hydroponics with AI Technology for food safety, traceability, and sustainable farming.” Some examples of what is grown includes lettuce, vine crops, herbs, and microgreens.

“We noticed that there was an inherent problem in the space and finding reliable raw material was difficult. Most of the raw material being procured were from jungles and tribal areas,” says Sachin. This led to each batch being different and that caused a problem for the industry. In medicinal plants, the parameter that is monitored is ‘alkaloids’, which are naturally occurring substances in plants which have medicinal value.

It is of utmost importance to ensure that the plants being grown for medicinal use have no chemicals, pesticides, and heavy metals in them to ensure that the final product is not contaminated in any manner. “This gave us a huge edge and in 2017-2018 we started our production of medicinal plants,” says Shweta. Turmeric, ginger, ashwagandha, and safed musli are examples of medicinal plants grown at the farm.

Subsequently, in 2018, Simply Fresh also managed to raise $ 20 million and expanded their farming activity with a 150-acre facility in Arjunpatla, Siddipet. Sachin says that each day the farm has the capacity to produce close to 8,000 kgs of various produce, which is more than 29,20,000 kgs each year, grown over 22 acres of AI controlled automated greenhouses. The company employs 170 people, and almost 70 per cent of the workforce comes from in and around the local area. Both Sachin and Shweta take great pride in having created a farm that is state-of-the-art.

Some of the interesting aspects of the business includes a QR code based packaging, which aids in traceability.

Sachin says, “In working with the pharmaceutical companies, we found that they needed a great level of traceability. From when it was seeded, who seeded it, what climatic conditions were prevalent at that time, who handled it, harvested it, what was the weight when it was harvested, etc. In an attempt to answer all this, we introduced a QR based system.”

While there are various companies making claims of being organic, clean, and fresh, Simply Fresh introduced the QR code system to allow consumers to check every time they buy the produce. “Therefore, we have given all our customers open access to the system,” he says. Every pack that leaves the farm is accompanied by a QR code on the packet, which customers can scan on the website to gather more information. “Being able to back all the claims that the company makes is a very important part of our ecosystem. We also see many customers make use of this,” says Sachin.

If you would like to have a virtual tour of the farm, you can click here.

(Edited by Yoshita Rao)

Sours: https://www.thebetterindia.com/250170/farm-vegetables-simply-fresh-produce-sachin-darbarwar-shweta-hyderabad-farm-hydroponics-medicinal-plants-vid01/

Simply Fresh – India’s largest precision farm in the making. Raising awareness of Affordable Food safety. Simply Fresh Private Limited was founded in 2010 by two Indian software engineers, based in Australia, Sachin Darbarwar (CEO) and Shweta Darbarwar (CMO) who were studying the modern Agri tech, i.e., plant-profiling, and R&D.

With a strong understanding of the technical processes associated with farming techniques, the duo shifted back to their hometown Hyderabad, where they started implementing the latest farming techniques that are inspired by the Australian and New Zealand farm practices. It all started in 2013 at Shamirpet in a 9-acre farm that catered to Retail and HoReCa segments in local markets.

In 2014, Simply fresh commenced its export operations. It’s then that the team realized the demand for fresh products and the need for safe and traceable agricultural produce.

Next in 2018, the company raised close to USD 30 million through private equity investors. Soon after, Simplyfresh expanded its farming with a 150-acre facility in Arjunpatla, Siddipet. Simply fresh was started with the aim of making available nutritious food that’s also free of chemicals and pesticides. Using soil-less farming technology, the farm presents inventory readiness, consistent quality and freshness of produce.

Simply fresh uses global technology in farming based on European standards using precision farming techniques. The farm uses AI technology in farming for growing, nourishing, picking and processing. Farming uses sustainable practices that don’t exhaust natural resources. Simply Fresh Farms produces a full line of Medicinal plants and fresh produce year-round at our greenhouses located in Hyderabad. They are a grower-owned processor adhering to industry-leading food safety and quality standards.

With a motto Affordable Food safety, Simply Fresh’s mission is to bring fresh, clean, traceable and technologically assisted produce through sustainable farming, adhering to the best standards of food safety.

Simply FreshTheir farm is digitally controlled by an AI Platform called ‘Farm in A Box’(FiAB), which determines and detects climate conditions and requirements for the plants and alters the environment to suit their needs.

Sachin spent three years learning the process in Australia and later developing the technique.

To make sure that their customers have confidence in their produce, each package has a QR code. When scanned, this code will showcase the whole history of the product including when the seed was sown, who harvested it, how many days it was in the system, and so on. Their Good Manufacturing Practices (GMP) employ Trust and Transparency in consumers with this unique QR code printed on each product package. Simply Fresh also sources the highest quality Non-GMO seeds from across the globe. They nurture and harvest using precision farming techniques.

The final design selected for this project can produce crops cost-effectively and sustainably year-round by optimizing the growing environment by:

  • Taking advantage of the natural outdoor growing environment during the late fall, winter and early
  • Being able to grow during the hot dry
  • Being able to grow during the hot and humid monsoon season when traditional cooling systems do not work efficiently.
  • Growing in a completely screened environment when
  • Using less than 5-10 kW hours of electricity per hectare per
  • Using minimal water for cooling.
  • Harvesting rainwater to ensure a continuous supply of fresh clear

Sachin-and-Shweta-Darbarwar-Simply-Fresh-Simply Fresh shared the most important element of the facility design is that each of the greenhouse structures is adaptable to grow nutraceuticals, vegetables, herbs, and berries so that the business is nimble and can quickly react to market changes or opportunities. All the greenhouses constructed are retractable peaked roof greenhouses with secondary retractable cooling curtains underneath. Equipment are controlled by an AI-based computer system which has been specially designed to control retractable roofs. In addition to the production greenhouses, a world-class R&D lab, tissue culture lab, and automated nursery are being constructed.

Simply Fresh have been cultivating medicinal plants, vegetables, and leafy greens through hydroponic farming in their 9 Acre farm and now with their new 150 Acre facility at Siddipet, they are one of the largest suppliers of all salad leaves, exotic berries, salad veggies, and edible flowers to leading retail outlets and almost all leading star hotels in Bengaluru, Chennai, Hyderabad, and Mumbai.

Sours: https://healthvision.in/simply-fresh-indias-largest-precision-farm/
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Simply Fresh Private Limited

Simply Fresh Private Limited

Welcome to the fresh food people of India, we're working to bring you fresh ideas and the freshest produce from our farms, If you're looking for toxins & pesticide free produce, reliability, quality, service, competitive pricing & experience - we bring it!
Simply Fresh India harmoniously combines the best of technologies, quality seeds and international farm practices (Australia and New Zealand) for the production of premium quality produce delivered through sustainable growing practices. We produce at our climate controlled greenhouses located in Shameerpet, Hyderabad. We meet-in-total the high quality demands of the global markets 365 days. Our soilless farming practices are totally free of toxins & pesticides. Our robust cold-chain offers door-delivery service. We put lot of efforts in checking the quality of fresh food and placing it in the optimal conditions to protect its flavour, freshness and texture. High-quality seeds sourced from all over the world for the production at our own farms in Shameerpet, Hyderabad. Our farms are HACCP Certified, and holistically leverage on soilless farming.
Our produce meet-in-total the taste, quality and aesthetic expectations of chefs and culinary experts, at all steps in the supply chain, we ensure the food is not damaged by excessive heat or cold to maintain quality for our customers. Everything we harvest is stored straight away at the correct temperature until it is dispatched in temperature controlled trucks and by controlling temperature from start to finish we can assure the fruits and vegetables are arriving in the store at right condition.

Factsheet

Basic Information

Nature of BusinessExporter and Manufacturer
Company CEOKetan
Legal Status of FirmLimited Company (Ltd./Pvt.Ltd.)
Annual TurnoverRs. 2 - 5 Crore

Statutory Profile

Import Export Code (IEC)09140*****
GST No.36AAUCS2163H1ZZ
CIN No.U01403TG2013PTC090565
Sours: https://www.indiamart.com/simply-fresh-pvt-ltd/aboutus.html
Learn about Hydroponics farming - Hydroponics startup - Hyderabad startups - Case Study

Hyderabad: From a modest enterprise in hydroponics farming covering 10 acres in 2013, the Darbarwars have come a long way and expanded their business to an additional 150 acres in Siddipet.

The couple, while working with a group of botanists in Australia, got the idea to start technology farming at home.

This is how Simply Fresh was born. Sachin Darbarwar and his wife, Shweta Darbarwar, started the business on nine acres near Shamirpet in 2013 to produce vegetables, fruits and medicinal plants for retail and hotel, restaurant and catering segments. It started exporting in 2014 and has since expanded their unique farm activity to 150 acres.

“We have realized that there is a demand for clean products. People want traceable agricultural products, ”says Sachin, one of the co-founders and CEO of the company. In 2018, the company raised nearly $ 20 million (148 million rupees) through private equity investors. Thereafter, the farm expanded to a 150-hectare facility in Arjunpatla near Siddipet.

“Simply Fresh was started with the aim of making nutritious food available that is free of chemicals and pesticides. By using hydroponics (landless farming technology), we can deliver consistent quality and fresh produce, ”he says.

With increasing acceptance for the hydroponic products, Simply Fresh has now set up a further investment of R100 million to expand operations. ‘We will develop additional greenhouse facilities in approximately 40 hectares in Siddipet. Work on this will begin around December. We currently have 22-hectare greenhouse facilities, ”he said, adding that the company operates the largest hydroponics plant in Asia from a surface perspective.

In the third phase, which will be adopted next year, Simply Fresh will focus on strengthening the support infrastructure, such as the refrigeration and processing units.

Simply Fresh uses farming technology based on artificial intelligence, climate engineering and hydroponics. Water harvested by rain is stored in a man-made lake on the farm, and the irrigation capacity is sufficient for up to six months. The greenhouses on Simply Fresh farms do not use refrigerants, air conditioners or chemical-based refrigeration systems, but work with evaporative refrigeration technology that creates a cooler environment. The raised roof, retractable structures, UV shields and airways regulate the climate indoors, Sachin says.

Simply Fresh now produces about 8,000 kg of vegetables and fruit per day. In the fresh category it is leafy vegetables, tomatoes, peppers and herbs. It exports some of them to Singapore and the UK and has sent samples to other markets hoping for a nod soon. In the food segment it grows aswagandha, turmeric and others. Only fresh seeds and crops every day. The use of fertilizer is recycled and waste generated is converted into compost, which is used to replace part of the nutrient medium. It now employs about 200 people on the farm.

The retailers sell the hydroponic products at a premium of 30 to 50 percent because of the fresh and clean properties. The products are washed, cleaned and packaged before arriving in Hyderabad, Bengaluru, Chennai, Pune and Goa. SimplyFresh products are traceable. The assigned QR code gives a timeline of its journey from the time the seed was sown, how it was grown during the growth cycle, to whom it was packaged. “You know exactly what you’re eating,” Sachin says.

Source: Telangana Today

Related

Sours: https://deccan.news/simply-fresh-to-invest-rs-100-cr-in-hydroponic-farms-in-telangana/

Hyderabad simply fresh

More Agricultural Technology Resources

Simply Fresh Private Limited was founded in 2010 by two Australia-based software
engineers, Sachin Darbarwar (CEO) and Sweta Darbarwar (CMO) who were
studying the modern Agri tech, i.e, plant-profiling, and R&D.


With a strong understanding of the technical processes associated with farming
techniques, the duo shifted its base to Hyderabad researching on latest techniques
that are inspired by the Australian and New Zealand farm practices.


It all started in 2013 at Shamirpet in a 9-acre farm that catered to Retail and Horeca
segments in local markets.


In 2014, Simply fresh commenced its export operations. It’s then that the team
realized the demand for fresh products and the need for safe and traceable
agricultural produce.


Next in 2018, the company raised close to USD 30 million through private equity
investors. Soon after, Simplyfresh expanded its farming with a 150-acre facility in
Arjunpatla, Siddipet. Simply fresh was started with the aim of making available
nutritious food that’s also free of chemicals and pesticides. Using soil-less farming
technology, the farm presents inventory readiness, consistent quality and freshness
of produce.


Simply fresh uses global technology in farming based on European standards using
precision farming techniques. The farm uses AI technology in farming for growing,
nourishing, picking and processing. Farming uses sustainable practices that don’t
exhaust natural resources. Simply Fresh Farms produces a full line of Medicinal
plants and fresh produce year-round at our greenhouses located in Hyderabad. They
are a grower-owned processor adhering to industry-leading food safety and quality
standards.


With a motto Affordable Food safety, Simply Fresh’s mission is to bring fresh, clean,
traceable and technologically-assisted produce through sustainable farming,
adhering to the best standards of food safety.


Their farm is digitally controlled by bit data, which determines and detects climate
conditions and requirements for the plants and alters the environment to suit their
needs. Sachin spent three years learning the process in Australia and later developing the technique.


To make sure that their customers have confidence in their vegetables or berries, each package has a QR code. When scanned, this code will showcase the whole history of the product including when the seed was sown, who harvested it, how many days it was in the system, and so on.
The final design selected for this project can produce crops cost-effectively and sustainably year-round by optimizing the growing environment by:
• Taking advantage of the natural outdoor growing environment during the late fall, winter and early spring.
• Being able to grow during the hot dry summers.
• Being able to grow during the hot and humid monsoon season when traditional cooling systems do not work efficiently.
• Growing in a completely screened environment when required.
• Using less than 5-10 kW hours of electricity per hectare per day.
• Using minimal water for cooling.
• Harvesting rainwater to ensure a continuous supply of fresh clear water.


Simply Fresh shared the most important element of the facility design is that each of the greenhouse structures is adaptable to grow nutraceuticals, vegetables, herbs, and berries so that the business is nimble and can quickly react to market changes or opportunities.


All of the greenhouses constructed are Cravo retractable peaked roof greenhouses with secondary retractable cooling curtains underneath.


All equipment is controlled by an AI-based computer system which has been specially designed to control retractable roofs.


In addition to the production greenhouses, a world-class R&D lab, tissue culture lab, and automated nursery are being constructed.


Simply Fresh have been cultivating exotic flowers, vegetables, fruits, and leaves in almost two acres of land through hydroponic farming and are now the biggest and the sole suppliers of all salad leaves, exotic berries, salad veggies, and edible flowers to almost all leading star hotels in Bengaluru, Chennai, Hyderabad, and Mumbai.

Sours: https://www.agritechtomorrow.com/story/2020/07/simply-fresh-%E2%80%93-indias-largest-precision-farm-in-the-making/12258/
Sachin Darbarwar Established Simply Fresh, Organic Vegetable Plant in Siddipet - Prime9 News

Simply Fresh: The start-up grows a full line of medicinal plants leveraging AI

Sachin Darbarwar, founder and CEO, Simply Fresh IndiaSachin Darbarwar, founder and CEO, Simply Fresh India

Farming practices are now moving towards adoption of nextgen technologies such as Artificial Intelligence (AI) and data analytics. Farmers can expect better productivity by using AI for crop profiling, analysing seeds for better germination, measuring nutrient needs of different plants, among others, for precision farming.

“AI will play an important role in the future of farming. Agriculture will need to adapt for modern technology. With increase in demand for fresh, safe, and traceable produce, it will help growers to understand better by analysing the data,” says Sachin Darbarwar, founder and CEO, Simply Fresh India.

Related News

Simply Fresh India, an agritech startup founded by Sachin Darbarwar and Sweta Darbarwar (who is also chief marketing officer of the firm), uses hydroponic technology in farming based on European standards using precision farming techniques. It uses AI technology in farming for growing, nourishing, picking and processing. Darbarwar, who has over 18 years of experience with a strong technical portfolio in developing and innovating share trading platforms, security and antivirus software and agritech-automation, comments: “AI will help in various stages of growth by monitoring appropriate climatic conditions, nutrition requirements of plants, estimate the perfect harvest time of each crop resulting in predicting total yield more accurately and hence meeting the demand.”

Simply Fresh India produces a full line of medicinal plants and fresh produce year-round in Hyderabad. It adhers to industry-leading food safety and quality standards. The farm is digitally controlled by an AI-platform called ‘Farm in A Box’ (FiAB), which determines and detects climate conditions and requirements for the plants and alters the environment to suit their needs.

The startup uses farming technology based on AI, climate engineering and hydroponics. Rain-harvested water is stored in a man-made lake on the farm and its capacity suffices irrigation utility for upto six months. The greenhouses do not use coolants, air-conditioners or chemical-based cooling systems but work with simple evaporative cooling technology that creates an environment that is cooler inside. The elevated roof, completely retractable structures, UV shields, and airways regulate the climate inside.

“All this is made possible owing to the continued practice of intrinsic R&D,’’ explains Darbarwar, who spent three years learning the process in Australia and later developing the technique. “From selecting the best seed by undergoing a Google audit to harvesting using AI-assisted technology and analytics, we believe in producing the best and safe quality food at an affordable range,’’ he says.

To make sure that their customers have confidence in their produce, each package has a QR code. When scanned, this code will showcase the whole history of the product including when the seed was sown, who harvested it, how many days it was in the system and so on. Its good manufacturing practices (GMP) employ trust and transparency in consumers with this unique QR code printed on each product package. Further, the company sources the highest quality non-GMO seeds from across the globe.

In 2018, Simply Fresh raised about $30 million through private equity investors and expanded its farming with a 150-acre facility in Arjunpatla, Siddipet. Based on European standards using precision farming techniques, the farm uses AI technology in farming for growing, nourishing, picking and processing.

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Sours: https://www.financialexpress.com/industry/technology/simply-fresh-the-start-up-grows-a-full-line-of-medicinal-plants-leveraging-ai/2006654/

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Simply Fresh's veggies are just what the doctor prescribed. Check out this Hyderabad-based AgriTech start-up 

How does a hardcore programmer look at farming? For them, or at least for Sachin Darbarwar, it is all about eliminating variables like the quality of soil and climatic conditions. No wonder Sachin, along with wife and Chief Marketing Officer Shweta Darbarwar, took to hydroponic and precision farming in 2013 with Simply Fresh India. After three years of research in Sydney, Australia, where the duo was based out of earlier, they came back to their roots in Hyderabad and started this AgriTech start-up.    

We are talking about them now because Simply Fresh India's new 150-acre farm close to Siddipet in Telangana is bursting with life. Literally! After successfully implementing hydroponic and precision farming at their 10-acre farm in Shamirpet, this start-up took two years to set up their Siddipet farm and started sowing just last month. "Very soon, we should be ready for harvest," says Sachin, who pursued his Master's in Project Management, IT from Sydney University. Now what stands out about their greenhouses is that they use simple evaporative cooling technology, as opposed to chemical-based cooling systems to control the climate inside.

Sachin and Shweta Darbarwar (Pic: Simply Fresh India) 

Then there is the elevated roof, UV shields and so on that help with the job. "We even have sensors which measure leaf moisture because if they remain wet for long, there are chances of them catching diseases," says Sachin, informing us that their farm makes full use of AI and ML to ensure that they're plants grow hail and hearty. They import equipment from seven different countries for their greenhouse and built it as per European standards. And what is also different about them is that they grow medicinal plants too. "It was curiosity. Why does Nizamabad turmeric have only one to three per cent of curcumin in its turmeric as opposed to nine per cent in the turmeric that comes from Mizoram? We spent a lot of time studying this. Now, the highest levels of curcumin we have achieved is 11 per cent," says the Founder and CEO. They also grow 60 varieties of medicinal plants and successfully supply it to eight to ten nutraceuticals, we are told.

Microgreens, edible flowers, berries and so much more, exotic, thy name is SImply Fresh India. Does the name ring a bell by now? It is the same brand that you see stocked up at over 150 supermarkets in Hyderabad including Ratnadeep. Taking their tech savvy-ness a step further, each package of theirs has a QR code. Scan it and find out the complete backstory of the product, from when the seed was sown and who harvested it. Now wouldn't it be cool to have that kind of information? And though they haven't gone into door-to-door delivery, their produce is available on Big Basket, Amazon Pantry, Dunzo and more.

Products | (Pic: Simply Fresh India)

The goal for Simply Fresh India, as the name suggests, has been to keep things simple, affordable and safe. And no matter how much they expand, they want to stick to these basic tenants.

What they grow, benefits us:
- Gymnema Sylvestre: Reduces sugar cravings by making sweet foods taste less appealing
- Centella Asiatica: Prevents nervous disorders and helps with memory improvement
- Amaranth: Rich in significant micronutrients and is good for bone health
- Shatavari: Helps in improving female reproductive health and has antioxidant effects

For more on them, check out simplyfresh.co.in

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Sours: https://www.edexlive.com/happening/2020/oct/04/simply-freshs-veggies-are-just-what-the-doctor-prescribed-check-out-thishyderabad-based-agritech-14890.html


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